Accounting is a general field. In addition to certifications, you should look for accountants with expertise in your industry sector or in a similar industry. Some accounting firms may have experience in non profit,retail, recruitment or manufacturing businesses.
Accountants don't offer just basic bookkeeping and auditing services; they also provide expert insights. An accountant with experience in your sector should fully comprehend the issues and challenges faced and could provide invaluable advice when needed.
So make sure when you are choosing your accountant to bear in mind the industry you work in
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